Kit Monitors

Genelec focuses on German customer experience with appointment of Marcel Schechter

Genelec has appointed Marcel Schechter as Senior Customer Experience Specialist, with special focus on the domestic German market. Based near Stuttgart, Schechter forms part of Genelec’sinternational marketing and sales team and will be working in close collaboration with Business Development Manager Eric Horstmann and local German distributor Audio Pro, and will be concentrating on strengthening activities in marketing, education and customer support.


Having graduated in Audiovisual Media, Schechter then worked as a studio engineer and lecturer, spending 7 years as engineer at Bauer Studios in Ludwigsburg before joining Audio Pro in 2014 as Genelec product specialist. In this role Schechter gained a deep knowledge of the Genelec brand, specialising in assisting customers with loudspeakerselection, installation and room calibration, and providing high quality education to dealers and customersalike.


Genelec International Sales DirectorOle Jensen commented:“Marcel is a perfect fit for Genelec his knowledge, energy and passion for the brand has been obvious since the day he joined Audio Pro. With our total commitment to building closer relationships with our customers in Germany and reinforcinglocal distribution activities, we know that Marcel’s connections and experience will prove invaluable.”


Schechter concluded by saying that “I’m really excited about joining the Genelec team and further developing the work that I’ve been doing in recent years. To play an even bigger part in delivering an elevated customer experience is an opportunity that I’m really looking forward to.”